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Privacy Policy

Company: Tradia, Inc. ("Tradia," "Company," "we," "us," or "our")

Version: v1.3.0

Effective date: October 14, 2026

Privacy contact: privacy@tradia.ai

Table of contents

  1. 1. Scope
  2. 2. Information we collect
  3. 3. How we use information
  4. 4. AI processing, deidentified data, and model-training limits
  5. 5. How we disclose information
  6. 6. Cookies, analytics, advertising, and preference signals
  7. 7. Retention
  8. 8. Security
  9. 9. Your privacy rights
  10. 10. International users
  11. 11. Children
  12. 12. Changes
  13. 13. Subprocessors
  14. 14. Text messaging (SMS)
  15. 15. Change log

1 Scope

This Privacy Policy describes how Tradia collects, uses, discloses, and retains information when you visit our website, create an account, use our dashboard, or otherwise interact with our managed AI communications Service.

If you are an End User contacted by one of our Customers through the Service, we generally process your information on that Customer's behalf. In those situations, the Customer is primarily responsible for providing required notices and responding to rights requests, and we assist as required by law and our contracts.

2 Information we collect

We may collect the following categories of information:

Category Examples Typical sources
Account and profile data Name, email, account credentials, organization name, billing contact, role, and onboarding details You, your employer, or your account administrator
Customer Content Templates, business instructions, contacts, files, images, notes, workflow settings, and account configuration You and integrations you enable
Conversation Data Messages sent or received through the Service, timestamps, routing metadata, delivery status, and related context You, End Users, and communication providers you connect
Usage and device data IP address, browser type, device information, session identifiers, and pages or screens viewed Automatically from your device and browser
Support and communications Emails, tickets, demo requests, onboarding conversations, and feedback You
Security and audit logs Authentication events, admin actions, approval actions, export activity, acceptance logs, and service health records Automatically from the Service

3 How we use information

We use information to:

4 AI processing, deidentified data, and model-training limits

We do not use Customer Content or Conversation Data to train general-purpose AI models.

We process Customer Content and Conversation Data to provide the Service, including generating AI Output and other agent-generated output for your Account, maintaining context, detecting abuse, operating approval workflows, preserving logs needed for reliability and compliance, and improving the Service for your Account based on your configuration and usage.

We do not use Customer Content or Conversation Data to train, fine-tune, or otherwise improve general-purpose AI models made available to other customers or third parties without your express written authorization.

We may use deidentified or aggregated information for analytics, performance measurement, service improvement, benchmarking, and new features. For external benchmarking, commercialization, or other cross-customer uses, we use data aggregated from no fewer than three (3) distinct customer sources unless the relevant information has been independently deidentified to a standard under which reidentification is not reasonably possible regardless of pool size. We do not attempt to reidentify that information except as needed to validate deidentification methods or as otherwise required by law.

5 How we disclose information

We may disclose information to:

We do not sell personal information for money.

6 Cookies, analytics, advertising, and preference signals

Today, Tradia's website and dashboard use cookies and similar technologies primarily for core functionality, authentication, security, and session management.

We do not currently use cross-context behavioral advertising or advertising pixels on the public site. Because that processing is not currently active, opt-out preference signals such as Global Privacy Control do not change website behavior today.

If we later introduce non-essential analytics or advertising technologies, we will update this Privacy Policy and provide any choices or opt-out mechanisms required by applicable law, including honoring required preference signals where applicable.

7 Retention

We retain information for as long as reasonably necessary to provide the Service, maintain security, support auditability, resolve disputes, and comply with legal obligations.

If your contract or subscription ends and you timely request a data export, we make Customer Content and customer-specific business rules available in a commercially reasonable format, then delete identifiable Customer Content from active production systems within the timeframes described in our Terms, subject to backup retention, legal obligations, security needs, and dispute-resolution requirements.

8 Security

We maintain a written information security program designed to protect information from unauthorized access, use, alteration, and disclosure. No system is perfectly secure, and you are responsible for safeguarding your credentials and using the security features available to you.

If we confirm a security incident affecting Customer data, we will provide notice as described in our contractual commitments and applicable law.

9 Your privacy rights

Depending on your jurisdiction and relationship to the Service, you may have rights to access, correct, delete, restrict, or obtain a copy of your personal information, and to object to certain processing.

To submit a request, email privacy@tradia.ai. We may take reasonable steps to verify identity before fulfilling a request.

If you are an End User communicating with one of our Customers, you may also direct your request to that Customer. We will assist the Customer as required by law and our contractual obligations.

California notice. California residents may have rights to know, access, delete, and correct personal information, and to opt out of certain processing where applicable. Because we do not currently use cross-context behavioral advertising or sell personal information for money on the public site, there is no active "Do Not Sell or Share" workflow today.

10 International users

If you are in the EEA, Switzerland, or the United Kingdom, you may have additional rights under GDPR or UK GDPR. Where required, we rely on appropriate transfer safeguards for cross-border transfers, such as Standard Contractual Clauses or another lawful transfer mechanism.

11 Children

The Service is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, contact privacy@tradia.ai.

12 Changes

We may update this Privacy Policy from time to time. If we make material changes, we may provide notice through the Service, by email, or by another reasonable method. The version and effective date at the top of this page control.

13 Subprocessors

We use third-party vendors to support hosting, AI processing, messaging, and billing. A current list of subprocessors is available on request at privacy@tradia.ai.

We require subprocessors to use appropriate confidentiality and security protections for the services they provide to us.

14 Text messaging (SMS)

This section applies to Recon by Tradia, a text messaging program operated by Tradia, Inc. Recon by Tradia is a private group text for a dealership's staff. When someone in the group starts a message with "Recon", an AI assistant replies with the reconditioning status of the dealership's vehicles. Dealership employees join by submitting our opt-in form at tradia.ai/sms-opt-in.

What we collect. When you opt in, we collect your mobile phone number, your name, your dealership's name, and a record of your consent: the date and time you opted in, your IP address, and the consent text you agreed to. When you take part in your dealership's Recon group text, we also collect the content of the messages in that group text.

How we use it. We use this information only to operate your dealership's Recon group text and to respond to requests addressed to the assistant. We do not use it for marketing.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties.

Service providers. Text messages are delivered through our SMS service provider, and our AI model providers process message content so the assistant can reply. These providers handle this information only to provide their services to us.

Consent records. We keep consent records for as long as reasonably necessary to show that consent was given, including after you opt out.

Opting out and help. To opt out, reply STOP at any time. You will receive one message confirming that you have opted out, and no further messages from Recon by Tradia. For help, reply HELP or email hello@tradia.ai. Our Terms of Service include the full SMS Terms.

15 Change log